To Anyone With Long Miles Ahead: This Running Shoe Is for You

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If the trail to higher entails “extra,” then the Under Armour HOVR Machina 3 delivers. The third era of the shoe that modified the sport for high-mileage runners is the “extra” of all the pieces that runners love: extra cushioning, extra power return, and extra safety. On the finish of the day, what do these upgrades translate to? Extra miles.

“After we first launched the Machina in 2020, we designed it to ship most cushioning that additionally allowed propulsive toe off while you needed to shift into the next gear,” says Doug Smiley, director of Compete Run at Below Armour. “We’ve stored to that strategy with the third era however refreshed it.”

So how do you pack extra right into a shoe that’s already maximizing cushion and responsiveness? Below Armour determined to push the restrict. The third iteration of this well-liked shoe is constructed with a brand new “decoupled,” heel and an unwrapped, dual-density HOVR midsole—all of which give elevated responsiveness. “What you get is a softer touchdown within the heel to set you up in your stride, and a firmer touchdown midfoot,” explains Smiley. “The result’s easy, but additionally snappier.”

From lengthy runs to tempo efforts and time on the monitor, the HOVR Machina 3 has your subsequent mile in thoughts. (Picture: Below Armour)

The brand new midsole development plus a lighter-than-ever weight of 10.6 ounces (primarily based on a men’s size 9) helps runners keep an environment friendly stride that conserves power because the miles put on on. “We’re after that remaining 10 p.c to twenty p.c of the long term,” says Smiley. “Take into consideration how contemporary your legs really feel firstly of a run. The brand new Machina helps you keep that feeling all the way in which till the top of the run.”

Subsequent, Below Armour dialed sturdiness and floor contact with an up to date outsole sample. The channeled rubber outsole is mapped to final in high-wear areas, with flex zones that promote pure foot motion. Smiley says that this characteristic offers a secure platform from which to push off.

On the higher, Below Armour added a breathable tongue that stretches for consolation together with a extra aerodynamic heel development. There aren’t any overlays or seams, which interprets to no rubbing or chafing as you rack up the miles.

Runners seeking to hone the effectivity of their stride don’t need to rely solely on the brand new shoe development. As with previous variations of the Machina, the third version connects seamlessly to MapMyRun, sustaining the real-time “coach in your shoe” impact. The high-tech connection between shoe and app captures your working metrics so you possibly can discover ways to modify and enhance your stride. The end result? You’ll hit the pavement as a stronger, extra environment friendly runner who can tackle greater mileage with ease.

Earlier than releasing any of its sneakers to the general public, Below Armour places them to the take a look at with their high athletes. “We’ve so many athletes to faucet into,” says Smiley. “We had our Flagstaff-based Darkish Sky Distance group in them, in addition to our Baltimore-based UA Mission Run strive them out.” A few of these runners have been wear-testing for Below Armour because the first iteration of the Machina in 2020, so not solely have been they capable of put the brand new shoe via the ringer however they may additionally examine how the third model stacked as much as the previous two fashions.

Each groups put in lots of of miles within the Machina 3. “They did exhaustive put on testing,” says Smiley, “and we had nice suggestions on the shoe’s potential to work for a variety of exercises.”

That’s excellent news for any runners going the space, particularly marathoners. From
lengthy runs to tempo efforts and time on the monitor, the HOVR Machina 3 has your subsequent mile in thoughts. You may say it’s the Goldilocks of sneakers. Says Smiley: “That is the shoe for runners who need an on a regular basis coach with further cushioning that additionally provides you the flexibility to kick.”


Under Armour, Inc., headquartered in Baltimore, Maryland, is a number one inventor, marketer and distributor of branded athletic efficiency attire, footwear and equipment. Designed to empower human efficiency, Below Armour’s modern merchandise and experiences are engineered to make athletes higher. For additional info, please go to the Under Armour website.



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